Catherine Cooper, executive vice president and chief information officer of OHL, lays out the potential pitfalls that can doom major projects, along with some tips on how companies can avoid them.

Both sides benefit when a third-party logistics provider takes over processes that don't fall within the core competency of a manufacturing or distribution customer, says Stephen Sargunaraj, director of global operations support with UTi Worldwide.

There are numerous opportunities to instill organizational excellence, both within the walls of the warehouse and in outside relationships throughout the supply chain, says John Giangrande, senior account executive with Fortna.

Raul Corella, vice president of worldwide supply chain operations, stresses the importance of collaboration with key suppliers, understanding best practices and maintaining strict performance metrics - all with an eye toward continuous improvement.

It's great to have accurate supply-chain data within a given department. But companies must be able to communicate and collaborate across discrete business functions, as well as with outside suppliers. Sanjay Ravi, worldwide managing director of high tech & electronics industry at Microsoft, shows how it can be done.

Even in a tough economy, companies are willing to spend money on new systems if a strong return on investment can be demonstrated, says Steve Simmerman, vice president of business development with Next View Software.

Entertainment is going digital, and the implications for content providers, supply-chain managers and consumers are huge. Tom Moran, senior director of media and entertainment market with Savvis, offers a peek at the future of movies, music, games, books and other products that can be delivered in digital form.