Achieving an intelligent, composable supply chain is all about embracing heterogeneity in technology and data sources, says Rohit Tripathi, principal chief technology officer at Grid Dynamics.
Until recently, most companies simply haven’t been interested in offering deep supply chain transparency. Now, they are beginning to realize the urgent need to do so.
Some of the executives at the Global Supply Chain Marketing Summit expressed surprise at how infrequently they were asked by their service providers to participate in a case study.
The current state of artificial intelligence in supply chain management is that it’s mostly just a box to check, says Jeff Alpern, vice president of product at Noodle.ai.
The period seems to mark a low point in the ongoing tit-for-tat battle between shippers and carriers over freight rates, and colors the current situation.
Simply dumping a non-compliant supplier is probably the most disruptive option, and also in many ways the least good one. Better, in most cases, to deepen the relationship and offer genuine solutions.
Small carriers have meaningful capacity that can have an impact on a large shipper; it’s just that the shipper doesn’t know how to find them, argues Heather Mueller of Breakthrough.
Jamie Wallisch wants companies to recognize that they truly have leverage. “Manufacturers do have an important part to play, even though it seems so high up and far removed,” she says.