Wal-Mart Stores Inc. doesn't do things on a small scale. So when it moved to expand its global sustainability effort, the retailing giant acted true to form.
If you're still not convinced that sustainability can be a big marketing tool for global brands, then take a glance at the latest "Conscious Actions" report from Hennes & Mauritz AB - known to clothing shoppers around the world as H&M.
Just two weeks before companies are required to begin filing reports with the Securities and Exchange Commission on the presence of conflict minerals in their products, confusion reigns.
My previous post covered the difficulty of tracing and ensuring the quality of automotive and aerospace parts. The job is just as tough for consumer packaged goods and food producers.