Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right?

No! Get these thoughts out of your heads immediately. The sheer beauty of online advertising via Google AdWords marketing is the fact that it is easy to do and financially viable for everyone and anyone.

So, if Google AdWords marketing is so easy, why is it that so many people outsource their online advertising to pay per click management companies? Why is it that companies, large or small, don't just always manage their online advertising campaigns? Why is it that lots of businesses outsource their Google AdWords marketing to pay per click management experts?

The main reason is a lack of time.

Google AdWords marketing is not complicated or difficult. Google AdWords has always focused on making their online advertising forum a place for everyone to advertise. However, Google AdW ords marketing does take time and for some businesses it can become a full time job. If you already have a business to run, time is not something you have to spare.

This is the main reason why lots of companies outsource their pay per click advertising needs to an expert Google AdWords marketing company.

An expert in managing Google AdWords marketing campaigns can do the following for you on a daily basis and in this way bring in more business to help you make a success of your dreams:

1. Increase click through rate and increase the amount of relevant traffic that arrives to your site.
Google AdWords marketing experts know how to increase click through rates with just a few simple adjustments to your online advertising campaigns. They also know how to make sure those people who click on your advertisements are going to be interested in your products/services when they arrive to your site too.

2. Increase conversions and improve the rate of conversions.
With an increase in relevant traffic to your site comes an increase in conversions. The best kind of Google AdWords marketing management increases conversions and many online advertising experts can help you achieve this goal.

3. Improve the brand awareness of your business via the Google Display Network.

If you are not necessarily looking for more customers or to make more sales, but you do want to expand your business on a different level, the development of brand awareness vi a Google AdWords marketing is one of the best options around.

4. Protect your online advertising campaign from click fraud.
If you are paying for online advertising, you don't want someone else to be getting the advantage thanks to your cheque book, so a Google AdWords marketing expert can ensure that you are always protected just that little bit further against click fraud.

5. Keep you up-to-date with all the relevant Google AdWords marketing tools that are developed as and when they become available.
Google AdWords marketing develops at a racing pace. Allow your online advertising expert to stay abreast of the best pay per click advertising tools for you.

6. Improve the quality of your landing pages.
Google AdWords marketing cannot improve unless your landing pages are extremely well optimized and pay per click managers can help to make small changes to your pages that will generate more conversions and improve your campaign overall.

7. Optimize the design of your website in general.
Maybe your website in general needs to be further optimized? Perhaps you don't have the time? There are a number of Google AdWords marketing companies which also specialize in website optimization and website design. Make use of these kinds of companies whenever possible.

8. Write highly optimized and effective advertisement text to attract specific sections of your target audience.

If your target audience is not clicking on your advertisements, the problem may exist in your advertisement text. Why not get a Google AdWords marketing professional to rewrite your a dvertisements and enjoy the extra traffic that these changes will bring to your website.

9. Improve your bidding and budget management strategies in order to save you money on your online advertising campaigns.
Maybe you are spending lots of money on keywords that have high click through rates, but which create zero conversions? If you hire a Google AdWords marketing expert, he or she will have the time to look into this and find out if your bidding strategy can be changed to your advantage.

10. Make sure that your Google AdWords marketing will never be at risk of an AdWords suspension or ban.
Google AdWords marketing, like any other form of online advertising, must follow a series of rules in order that the internet user can enjoy the best possible online experience possible. If you are unaware of these rules, you run the risk of having your Google AdWords marketing campaign banned. Under the watchful and expert eye of an online advertising guru, this is not going to happen.

In short, Google AdWords marketing is not difficult. It is not something that advertisers cannot do by themselves, but online advertising experts can take off that little bit of pressure that you feel when you are trying to fit everything in to your day, every day.

Webrageous is a pay per click management company, specializing in the management of Google AdWords campaigns for a wide variety of clients.