Analyst Insight: At the start of 2016, one quest remains unchanged: how to take cost out of the transportation process. The focus on greater efficiencies and visibility is critical for a well performing supply chain. Shippers, 3PLs and carriers need to embrace new data visibility solutions that reduce costs, serve customers more effectively, and improve operating performance for everyone. APIs are one such solution that will continue to gain traction. - Karl B. Manrodt, Professor of Logistics and Supply Chain Management, Georgia College & State University