Iran has traditionally been a high-volume automotive market, whose geographic advantage has endowed it the potential to serve as a production hub in the Middle East. The recent lifting of economic sanctions has burnished the country's reputation as a business hotbed, with the automotive market expected to grow at a compound annual growth rate of 13.4 per cent from 2014 to 2022. Unsurprisingly, global original equipment manufacturers, suppliers and other market participants are exhibiting unprecedented eagerness to be a part of the Iranian growth story.