On average, $10m is the cost of a recall on a food company. Add this to the fact that recalls have been doubling every year from the 2002-2014 period in the United States, and it should worry any stakeholder in the manufacturing and processing facilities. Yet many of them are surprisingly optimistic about the chance of a recall affecting business, and it's their belief of invincibility that leaves them unprepared to weather a storm when one blows up. When manufacturers take a risk on their customers' health, they take a risk on their business’s health.