Customer and retailer perceptions and expectations are not aligned, and many retail stores lack the essential technology to measure and apply shopper data across all channels, says a study released by RetailNext, a provider of retail industry analytics technology.
Alexi Agratchev was working on a video securitysystem to help casinos catch criminals, as part of an internal start-up at Cisco Systems, when an idea popped into his head. He wanted to apply the same concept – extracting data from technology such as video cameras – to help retailers better serve their customers and drive sales in stores.
