Industrial buyers have long needed to negotiate the specifications and prices for key purchases. Now, more than ever, consumers expect a personalized experience from product configuration all the way through fulfillment preferences. It is not surprising, therefore, that organizations today are facing increasing challenges with the management of their quote-to-cash (Q2C) process. These challenges include the ability to deal with the intricacy of personalized product offerings as well the complexity of the fulfillment processes and closing out the transaction through the settlement process. By embracing and streamlining the Q2C process, organizations can create strong customer loyalty and increase the bottom line.