Analyst Insight: Cost cutting by itself is not fun for most employees and does not inspire them. But getting lean and cost cutting in some areas to make the company "Fit for Growth" is motivational because the goal is to reallocate resources and invest in capabilities that will help the company win. Once supply chain professionals embrace that the purpose of the cost cutting is smarter investment to become more competitive, they will rally around the cause. - Rodger Howell, Principal, PwC's Strategy&; John Plansky, Principal, PwC's Strategy&