Analyst Insight: We have spent over a decade understanding what drives operational performance in DCs through the DC Measures Study. We've written that a DC's operations should reflect the firm's strategic direction. If the strategy is not communicated or understood, firm performance will be mixed at best. Combining over 2,000 respondents spanning five years of data, we've identified a common theme: the lack of alignment between the operational level and corporate strategy. -- Karl B. Manrodt, Professor of Logistics and Supply Chain Management, & Donnie Williams, Assistant Professor of Logistics and Supply Chain Management, Georgia College & State University