Analyst Insight: Key to driving performance and achieving your business strategy is choosing KPIs that clearly align with that strategy. This usually involves identifying three or four areas where the company needs to excel, and then defining a "balanced scorecard" of metrics that shows progress toward the business goals, as well as the trade-offs necessary to achieve those goals. - Rodger Howell, Principal, PwC's Strategy&; Derrick Austring, Director, PwC's Strategy&