Analyst Insight: Sales and operations planning is a fundamental process that all retail, manufacturing and consumer products companies should have in place. Surprisingly, many companies do not have a process to formally balance product supply with product demand. Many articles and books have already been written on the technical steps which outline a successful S&OP program. These resources describe the nuances of product rationalization, demand forecasting, supply forecasting, S&OP "True Up" and executive review. - Brewster Smith, Project Manager, Tompkins International