Analyst Insight: Too many retailers, wholesalers and manufacturers are in a race to the bottom, when it comes to what they charge for shipping. This is not sustainable over the long run. Those that create their own granular, real-time intelligence about where they hold inventory, understand total fulfillment costs, and have the ability to dynamically steer customers to the most profitable options, will be able to satisfy and attract customers, while creating profitable order deliveries. - Bill McBeath, Chief Research Officer, ChainLink Research