People, processes and technology are the three key areas where companies are experiencing "pain points" in their forecasting efforts, says Eric Ball, solutions manager with Avercast LLC. The people side is especially vital, given the trend within many companies of "trying to do more with less." Too often businesses rely on a new piece of technology to improve their forecasting, ignoring the need for humans to run the system. "Coupled with budget cutbacks left and right, developing personnel is a tremendous issue," he says.