Analyst Insight: Food and beverage manufacturers have the distinct advantage (or detriment, depending on how you view it) of often having direct access to the customer. In today's more open, collaborative, social world this can reap major benefits of understanding one's customer base and responding to its needs. On the flip side, food and beverage manufacturers are susceptible to a major downfall simply from minor issues across its supply chain. Open or not, it's the new reality. - Simon Ellis, practice director, Supply Chain Strategies, IDC Manufacturing Insights