An IDC MarketScape report from IDC Retail Insights finds that product lifecycle management has evolved to become a central lynchpin for retailers to conduct customer-centric, efficient and effective brand management. The new study, IDC MarketScape: Worldwide Retail Product Life-Cycle Management (PLM) Applications 2012 Vendor Assessment, examines the impact of retail PLM and its ability to improve return on capital and brand equity, while reducing risk. Vendors evaluated in this report include: Centric Software, Core Solutions, Dassault Systemes, Gerber, Lectra, NGC, PTC, SAP, Siemens and TradeStone Software.