Despite tight budgets preventing retail and consumer (R+C) executives from updating security programs and causing them to fall behind, many remain confident in their business practices, according to findings from PwC's new report, "R+C Insights: Changing the Game." The report surveyed more than 1,100 senior R+C industry executives and found that regardless of this lag in technological advances, adversaries are becoming ever more sophisticated, breaching the defenses of business ecosystems and leaving reputational, financial and competitive damage in their wake.