Analyst Insight: Retailers in 2012 will continue to implement analytic engines. The last two years have seen retailers and CPG companies streamline and rethink their multichannel and merchandising strategies. Improved performance is a reflection of this analytics focus. In 2012, retailers will learn through direct customer engagement through mobile, social and web (omni-channel information) to create products, and market to customers based on shopper insights. - Ann Grackin, CEO, ChainLink Research