Analyst Insight: As new software and technologies gain market entry and alternative sources of information come into play for improving the process of demand planning and forecasting, it is vital that companies embrace this rampant invasion of methodologies and information with a focused, retrospective view of the basics"”to achieve a successful demand planning and forecasting strategy. A strategy that goes back to the basics can help companies ensure they apply universal and effective principles for success. - Jorge García, TEC Senior BI and Data Management Analyst, Technology Evaluation Centers