Analyst Insight: As traditional retailers feel the sting of Amazon's long tail whip, e-commerce and retail are merging into omni-channel strategies. In the Connected Age everyone is always connected to everything, always on, and location based. Just as the power shifted from manufacturer to retailer, the power in the retail channel has now shifted to the consumer who can buy anything from anyone, anytime, from anywhere. You better know your customer and your market to succeed. - Rich Sherman, Supply Chain Discipline Expert at Trissential