A crisis is a wonderful opportunity to overhaul inadequate or ineffective business processes and systems. We have seen examples where adverse events have led to improvements in everything from the way in which we obtain a credit card to the security practices at schools and public buildings. The furor that started last month over the discovery of horse and pig DNA in products labeled as "containing beef" in the European food supply chain is gathering as much speed, momentum and breadth as the proverbial snowball rolling downhill. Smart supply chain practitioners and companies will harness this energy to implement changes that will ensure a safer food supply.