Analyst Insight: Economic challenges have kept sales and operations planning at the forefront of the supply chain executive's mind. Research has successfully identified the financial benefits that S&OP and integrated business planning (IBP) bring to the table: for example, the Aberdeen Group points to best-in-class companies and the two- to six-times benefits they gained in several key metrics, especially gross margin, in comparison with other companies that did not employ S&OP. Nari Viswanathan, vice president, solutions architecture, Steelwedge Software