In the United States, B2B e-commerce revenue has now more than doubled that of B2C - with $559bn annually in sales - and B2B players that fail to embrace online and mobile as leading channels risk losing market share in the short and medium term, and sustainable competitive advantage in the long-term.
Commerce platform provider hybris is partnering with LivePerson Inc. to offer a service that will enable electronic-commerce sites to offer a live chat feature to their customers.
Despite the high expectations of wholesale buyers, nearly 40 percent of the top wholesale companies have extremely basic or nonexistent websites, missing an opportunity to enhance the buyer experience through e-commerce, according to a report from hybris, a commerce platform.
