How Demand Sensing Is Changing the Role of the Forecaster August 16, 2013 SupplyChainBrain Rick Davis, vice president of business planning with Kellogg USA, makes the case for applying sophisticated demand-sensing capabilities to the planning and forecasting process.Read More
How to Make Your Forecast a Little Less Wrong June 24, 2013 Robert J. Bowman, SupplyChainBrain A conversation with Rick Davis, vice president of business planning with Kellogg USA.Read More