Just what is a digital supply chain, anyway? And how can companies achieve it? Hans Thalbauer, senior vice president of digital supply chain for SAP, has some answers.

Pinterest boards, QR code walls, showrooming, mobile couponing, pop-up shops, mobile apps, Tweet Mirror, Facebook walls, digital circulars, augmented reality, flash sales"”it's a digital jungle out there for retailers today. As consumers embrace new technologies and services, companies find it difficult to stay current"”and harder still to determine where and how to invest their budgets. It's all too tempting simply to jump on the next new thing (and the next and the next), just in hopes of keeping pace.