To profit- indeed, to survive - in 2015 and beyond, companies must not just adopt new, unanticipated and more decentralized forms of digitization and technological innovation, but must use them to reshape their business models. These advances are rapidly changing the commercial environment, inside and outside companies, but many business leaders are still unprepared for them.
Many a company has a "customer first" approach, and improvement methodologies such as Lean and Six Sigma start with the "voice of the customer". So what is the point in trying to solve modern-day business problems with ethnography methods that many people still exclusively associate with anthropology?
As the U.S. looks to forge a path for sustainable economic growth for the nation, there is a powerful business tool that can help U.S. industry to fuel business performance and drive growth. It's called standardization. This tool can help tap into new and expanding technologies. It can help businesses out-innovate competitors in the global market. And it can help you cut costs and boost your bottom line.
Innovation is a popular word today, with plenty of books supporting it. Most pundits promote big innovation programs with innovation departments and innovation plans. But unless you happen to have hired the next Nikola Tesla, this is hardly a sustainable strategy.