Analyst Insight: Today's chief supply chain officer (CSCO) is beset by pressures on all fronts, struggling to understand and meet customer demands for cheaper, faster and efficient logistic processes from source to final delivery. Under omnichannel competitive pressures, web and mobile orders tendered by 2 p.m. must be fulfilled and shipped in the same. These growing B2C fulfill-to-deliver flows add shipping and labor costs and, if not optimized, impact margins and profitability. This constitutes a call to action! - Bob Heaney, Research Director and Principal Analyst, Aberdeen Group