Is the forecast really dead? Should companies instead shift their focus to acquiring the ability to respond quickly to whatever happens in markets? A SupplyChainBrain Power Lunch discussion with Jim White, vice president of central operations with Applied Materials; Jake Barr, chief executive officer of Blue World Supply Chain Consulting; and C.J. Wehlage, vice president of high tech solutions with Kinaxis.

Jim White, vice president of central operations and CPO with Applied Materials, talks about the challenges his company faces in gaining full visibility of supply and demand, and in dealing with increasing supply-chain volatility.