Analyst Insight: Your target customers have completed their research and are ready to purchase your product. Then comes the final step in the purchasing process - selecting the delivery method (logistics channel) that best fits their immediate needs. In today's world, whether customers realize it or not, they are driving companies to become more flexible in their logistics capabilities. - Thompson Brockman, Partner, Tompkins International
It's not enough to track goods domestically; supply chain managers must monitor shipments around the globe and account for the added complexity of moving goods across international borders.
Decisions on what, how much, where, and when to stock product across the extended global CP supply chain directly impact corporate profitability, positively or negatively.