Less than half of retailers currently offer order fulfillment solutions like in-store pickup or ship-from-store to consumers, but 2015 provides a chance to improve their business operations and invest in technologies that will improve the bottom line and create unforgettable customer shopping experiences in all channels. Shopatron, a provider of cloud-based distributed order management solutions, says retailers must view 2015 as the year when omnichannel commitment becomes the priority.

The seventh annual Holiday Shopping Study from Motorola Solutions Inc. finds that overall in-store satisfaction has grown 23 percent in the last six years. Meanwhile, satisfaction with the checkout process and the availability of store associates has increased 32 percent and 23 percent, respectively, since 2008. Retailers need to continue to offer choice and options to shoppers across all channels - online, in-store and mobile. Shoppers also reported a dramatic increase in use of their smartphones for shopping-related activities including mobile couponing.