A conversation with Ben Cubitt, senior vice president of engineering and consulting with Transplace.

Transportation capacity is tightening up, and carriers can afford to be pickier about which shippers they favor. Ben Cubitt, senior vice president of engineering and consulting with Transplace, offers some tips on how to be that preferred customer.

Today's shippers are done talking about collaborative freight solutions and are ready to allocate resources to design and implement programs that can scale, says Ben Cubitt, senior vice president for consulting and engineering of Transplace. He describes the role that 3PLs can play in such projects.