The emergence of Big Data poses significant challenges to retail supply chains. But it also offers the opportunity to gain new insights into customer demand. Annibal Sodero, assistant professor at the Walton College of Business University of Arkansas, explains.

Supporting the many different channels through which today's consumers shop for, purchase and return products presents tremendous challenges and opportunities for retailers, says Annibal Sodero, assistant professor at the Sam Walton College of Business, University of Arkansas.