Nilam Ganenthiran, vice president of business development and strategy with Instacart, explains how traditional retailers can work with e-commerce marketplaces -- and compete against them.
Analyst Insight: Direct delivery of orders to the customer's doorstep is a hot topic for transportation and logistics executives"”from giants like Amazon to mom-and-pop specialty retailers. In particular, there is a lot of buzz around the direct-to-consumer cold chain. Free delivery and free returns, combined with the complexity and cost of cold chain distribution center (DC) and delivery assets, make for a chief marketing officer's dream and a chief financial officer's nightmare. How can you get this capability just right? - Don Anderson, Principal, Tompkins International
