Analyst Insight: If the wheels on your vehicle are out of alignment, you're in for a rough and inefficient ride. The same holds true for businesses. Alignment, especially in strategic relationships, gets businesses beyond the initial "yes" that sets a deal in motion"”it aligns the participants throughout the life of the deal, turning it into a smooth and powerful relationship. - Kate Vitasek, Faculty, University of Tennessee's Center for Executive Education, and Founder, Supply Chain Visions