So-called "growth through innovation" strategies continue to drive supply chain complexity at a rapid pace, making it harder for businesses to forecast, according to the 2014 Terra Technology Forecasting Benchmark Study. Data shows that demand planning has reached a performance ceiling with forecast value-added declining for a second year.

Analyst Insight: Years ago in the consumer products industry, the "supply chain of the future" looked much like today's supply chain. Industry change was gradual and incremental. But the pace of change today demands a more proactive and aggressive approach to future logistics planning. Market and competitive forces are completely reshaping how supply chains need to operate in the future. There are several opportunities for companies to improve their market position by improving internal operations. - Charles Trimarco, Managing Consultant-Supply Chain Management, Capgemini Consulting