Analyst Insight: More companies are using some type of "big data" software and analysis to drive their entire supply chains. Almost all supply chain organizations recognize this to be a competitive necessity. Big data is being used along all supply chain levers, from buy, make, move and sell. Successful applications require coordinated decisions across organizations and along the entire supply chain. - Nada R. Sanders, Professor of Supply Chain Management & Iacocca Chair, Lehigh University