Analyst Insight: Omnichannel commerce is the new "normal" for retail. And it's a tall order for most companies to achieve. You'll need an omnichannel road map that incorporates where you've come from and where you need to be based on your customers' expectations and your business strategy. – Joe Dunlap, Senior Director, Supply Chain Strategy, Fortna Inc.
George Wheeler, senior director of the Lucena Group, explains why it's critical to have an effective supply-chain security program, and where many existing efforts are falling short.
