Analyst Insight: Rapid urbanization is an unstoppable challenge for supply chains that must be reckoned with—and soon. As more cities swell into megacities, the fundamentals of last-mile delivery, in particular, will require a rethink. Businesses will need to consider urban delivery based on the point of demand—where the products are delivered—rather than point of supply. – Brad Householder, Principal, PwC's Advisory practice