"Buy online, pickup in store" has become an increasingly popular strategy for retailers looking to reduce delivery costs. But a new study reveals it isn't working as well as the store owners hope.
It's no secret that the apparel, accessory and lifestyle world has long led the way in driving digital innovation across the retail frontier. Considering early initiatives around the convergence of in-store and online channels, several apparel pioneers come to mind – Macy's, Bloomingdales, Nordstrom, Gap.
Ongoing innovation at Men's Wearhouse has led to the launch of its omni-channel inventory program, which gives customers visibility and access to all merchandise within the company's distribution center and its 900-plus retail locations from one location. Now, regardless of whether a customer is shopping in a single store or online, they can see all merchandise available to them throughout the company and pick up any item at the store of their choosing.
