Barcodes are indispensable for the exchange of vital data. It's time we recognized the important contribution that barcode printers make to the success of a company's supply chain – and to its bottom line.
There has been enough hype about mobile shopping in general and mobile coupons in particular that you could easily be forgiven if you thought coupons and loyalty cards on mobile phones were a done deal, already available and in use today. The elephant in the room is that the bright clean crisp barcode image you see displayed on your smartphone's screen cannot be read by the majority of barcode scanners used in retail today.