Florida took a beating during the Great Recession. Like many of its Sun Belt peers, the prominent roles of real estate, tourism and financial services led to more than 650,000 jobs lost between 2007 and 2010. Many of the state’s largest metro areas remain thousands of jobs below their peak levels.
For every company that thrives in a foreign market, probably five companies stumble. The complexities of entering a foreign market can result in many strategic mistakes and missteps. Even businesses that eventually "win" in a geographic region can teeter on the edge for years.