Shining today, gone tomorrow? For every Apple, there is an Atari, for every Fuji a Polaroid, and for every Netflix a Blockbuster. It's harder to stay on top than to get there. How can you avoid the seemingly inevitable and become an "evergreen" corporation?

The corporate failures that led to the 2008 global market collapse and subsequent recession had an unexpected outcome. They raised the profile and mandate of the CFO, who was taken out of the silo of finance and tasked with implementing enterprise-wide initiatives to create transparency, boost financial results and find areas to cut costs and make improvements.