A recent report suggests that although online sales in the business-to-business sector are growing, those companies should be willing to invest more in e-commerce platforms.
B2B marketers are attacking mobile with budgets that are jumping 11 percent over the next six months and an additional 17.5 percent over the next 12 months. But it’s clear they’re not terribly happy with the tools vendors are providing. "Compelling solutions are still lacking," one marketer said.