Trade Promotion Management | SupplyChainBrain

NeoGrid Debuts Modules for Trade Promotion, S&OP

June 16, 2014

NeoGrid has released two new supply-chain applications: NeoTPM for trade promotion management, and NeoS&OP for advanced sales and operations planning.

The Critical Impact of Trade Promotions on Your Supply Chain

November 19, 2012

SupplyChainBrain

It's an often overlooked area of the supply chain, with a woeful record of success. Josefin Aspegren, marketing director with Optilon, talks about the challenge of assessing the efficacy of trade-promotion programs.

Aldata Unveils Omni-Shopper Suite for Retail, CPG Manufacturers

November 13, 2012

Aldata

Aldata has developed the Aldata Omni-Shopper Suite, an integrated set of software applications aimed at retailers and manufacturers of fast-moving consumer goods.

JustEnough Software Introduces Promotion Management App

November 12, 2012

JustEnough Software

JustEnough Software, a vendor of demand-management applications for retailers, distributors and brand owners, has launched its new Promotion Management tool.

Enabling a Connected Point-of-Sale System for CPG Firms

April 20, 2012

Indy Sawhney, Dir., Strategic Accts, Mfg. Industry GroupÃ¢â‚¬â€œAmericas, MindTree Ltd.

An integrated point-of-sale IT strategy will help CPG firms gain valuable insight into consumption data that can pave the way for a positive impact in a number of important areas. They include new/improved product formulation, inventory optimization, supply chain optimization, trade promotion management and optimization, and demand/forecast optimization. Furthermore, an integrated POS strategy can create a win-win for all stakeholders involved, including the retail partners.