Analyst Insight: Optimization. It sounds simple enough, but when was the last time you thoroughly reviewed your supply chain, and more specifically, the transportation network and associated cost structure for complete optimization? Optimization has many spokes, yet the goal is to improve service and reduce costs. For many companies this awareness is event-driven, occurring only when something negatively impacts the supply chain such as congestion at ports or anywhere along the transportation network, supplier issues, or an imbalance in inventory. – John Haber, President & CEO, Spend Management Experts