Analyst Insight: Collaboration is widely identified by supply chain analysts as a critical trend for supply chain execution. But it is one thing to "say" collaboration and quite another thing to get it right and garner real results from your efforts. For the best results, think of collaboration and integration together. And don't be afraid to contract for collaboration. - Kate Vitasek is a faculty member of the University of Tennessee's Graduate Center for Executive Education.

Analyst Insight: Supply chain efficiencies and dynamics are tested daily by the heightened need for companies to meet a growing set of demands. As efficiency and consumer demand converge, visibility grows in importance and can only be brought about through collaboration. What makes visibility and collaboration between stakeholders possible is a common language of standards that can enable supply chain participants to understand and act on information with agility and precision. Industries achieve remarkable progress together. – Siobhan O'Bara, Senior Vice President of Industry Engagement, GS1 US