Analyst Insight: Supply chain efficiencies and dynamics are tested daily by the heightened need for companies to meet a growing set of demands. As efficiency and consumer demand converge, visibility grows in importance and can only be brought about through collaboration. What makes visibility and collaboration between stakeholders possible is a common language of standards that can enable supply chain participants to understand and act on information with agility and precision. Industries achieve remarkable progress together. – Siobhan O'Bara, Senior Vice President of Industry Engagement, GS1 US