Analyst Insight: It's no secret that the explosion of e-commerce, omnichannel, multichannel and social media - along with large online retailers' offerings - have significantly raised customers' expectations for rapid delivery, free shipping and free returns. Customers are clearly signaling that a company's successes and failures rest on high expectations of price, selection, convenience and experience. Companies must "get local" in order to meet customers' demands for speed of delivery. – John Spain, Partner, Tompkins International