Analyst Insight: The pressures faced by the pharmaceutical industry are well known. These include the increasing cost of healthcare, the aging of the population in the developed world, market entry hurdles in many emerging markets, excess manufacturing capacity, reimbursement decisions based on comparative effectiveness research, and the continued adoption of generics and bio-similars. Another well-known about the industry: change occurs at a glacial pace. What role does the supply chain have in helping the industry transition to a solution-oriented approach to healthcare? – Barry Blake, Vice President, Research, SCM World